Semiotics Logo

Logo Info.

Todays(One I'm doing) 

This is the McDonald's logo, if you didn't know. The obvious parts are the large yellow "M" that they use. The colors they use are red, white, and yellow.

Specifics

The most identifiable part of the logo is the "M" and is what they use on all there product.

Origin

The "M" in the McDonalds logo was originally suppose to be 2 golden arches that was modeled after the arches that were on each side of the the building. It took them 9 years after the 2 arches build was up to notice that from a certain angle that the arches form an "M".

Meaning

The meaning of the "M" is McDonald's.

Category

Symbolic:The symbol is made from them and has no real relation to any of their business

or products.

indexical:It has become its own signifier in society as a fast food restaurant"s symbol.

The 2 golden Arches

First McDonald's Logo